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Examining approaches to mitigating customer aggression and abuse

The pace of change associated with modern businesses (Grewal et al., 2017; Grewal et al., 2020), and the introduction of new technologies has created heightened level of stress (technostress) and aggression (Chen et al., 2019). Adding to these stressors, COVID-19, which has forced businesses to adapt their processes and customer service interface (Ahmed et al., 2021; Jiang and Stylos, 2021; Roggeveen and Sethuraman, 2020). Research now finding that continued lockdowns, social distancing, and political rancour, all adding increased levels of …

Study level
PhD, Master of Philosophy
Faculty
Faculty of Business and Law
School
School of Advertising, Marketing and Public Relations

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